Call Centres

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Call Centres Explained 

A call centre or call center  is a centralised office used for the purpose of receiving and transmitting a large volume of requests by telephone.

A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing, clientele, and debt collection are also made. In addition to a call centre, collective handling of letters, faxes, and e-mails at one location is known as a contact centre.

A call centre is often operated through an extensive open workspace, with work stations that include a computer, a telephone set/headset connected to a telecom switch, and one or more supervisor stations. It can be independently operated or networked with additional centres, often linked to a corporate computer network, including mainframes, microcomputers and LANs. Increasingly, the voice and data pathways into the centre are linked through a set of new technologies called computer telephony integration (CTI).

Most major businesses use call centres to interact with their customers. Examples include utility companies, mail order catalogue firms, and customer support for computer hardware and software. Some businesses even service internal functions through call centres. Examples of this include help desks and sales support.

 

Call Centre Technologies

Call Centres use a wide variety of different technologies to allow them to manage the large volumes of work that needs to be managed by the call centre. These technologies ensure that agents are kept as productive as possible, and that calls are queued and processed as quickly as possible, resulting in good levels of service.

These include various technologies are outlined below:

ACW (After call work)
ACD (automatic call distribution)
Agent performance analytics
Automated surveys
BTTC (best time to call)/ Outbound call optimization
IVR (interactive voice response)
Guided Speech IVR
CTI (computer telephony integration)
Enterprise Campaign Management
Outbound predictive dialer
CRM (customer relationship management)
CIM (customer interaction management) solutions (Also known as 'Unified' solutions)
Email Management
Chat and Web Collaboration
Desktop Scripting Solutions
Outsourcing
Third Party Verification (Third party verification)
TTS (text to speech)
WFM (workforce management)
Virtual queuing
Voice analysis
Voice recognition
Voicemail
Voice recording
VoIP
Speech Analytics

Testing Specifics

When assessing the overall testing needs of a call centre you must address the following primary points:

Ø      Express that testing at development and pre-deployment stages highlights bottlenecks and performance problems before any go-live launch

Ø      Outline that a unique combination of Load & Performance Testing and Tuning and Voice System Performance Testing gives a reality check on the real-world needs of a quality Call Centre

Ø      State how quality and focused testing optimises call flows, shortens links and decreases the overall call costs

Ø      Scalability issues. 

 

 
 
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Last modified: December 30, 2006